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Our unique approach to full-service PPC management is driven by a strong team of creative, passionate experts alongside A.I to deliver industry-leading results.
As one of the pioneering PPC agencies, we’ve witnessed pay per click transform and mutate. PPC management has moved on from being a primarily keyword-targeted service into a complex beast. It’s now a sophisticated approach that can harness several bleeding-edge techniques, including software scripts that enable real-time optimisation to deliver PPC services that react rapidly as you sleep.
We’re an award-winning PPC company that has harnessed this constant evolution to create adaptive and dynamic strategies that deliver supercharged results. The possibilities for pay per click are endless, whether taking advantage of advance audience lists to offer a higher level of granularity for your targeting or reacting rapidly to stimuli as varied as the weather and current affairs. It also seamlessly integrates with other disciplines such as search engine optimisation (SEO), social media marketing and conversion rate optimisation (CRO) to form an omnichannel approach.
PAID MEDIA STRATEGY THAT CLEARLY PAYS OFF
The right PPC strategy from the right PPC agency delivers the purest return on investment, with clear, tangible metrics. We use a tried and tested process to engage and deliver your needs, reacting rapidly to our insight from the data to maximise your ROI.
OUR DATA-DRIVEN APPROACH
Our PPC services have been at the forefront of PPC management since 2005, and that understanding is powered by a data-driven approach. We understand which PPC channels are more effective for your goals and how to create campaigns for each accurately, a focus we refine daily which keeps us in the elite of PPC agencies. We can also incorporate a PPC strategy with other essential marketing channels, such as our programmatic services and conversion rate optimisation. With mobile devices accounting for about 52% of all paid search clicks, we make sure to always stay ahead of the game in digital advertising.
HONEST AND PROFESSIONAL OPINION
By casting our eye over your current paid strategy, we’re able to give you a frank assessment of what you’re doing right. More importantly, we’ll deliver specific insights about where you could improve, and how our PPC management services will deliver these gains. Did you know that only 53% of companies tend to track their marketing ROI? Our team keeps a close eye on your campaigns to ensure you have good visibility and ROI. We look at the following attributes and give personalised feedback using our findings and aligning them with what your business wants to achieve. PPC audits can also reveal high performing keywords that can be used as part of your SEO services.
We analyse if your accounts are set up correctly to succeed, which involves making sure that your account has a good structure to reach your customers at every touchpoint of their journey. We understand the full capabilities of each advertising platform – Google alone has search, remarketing, display, shopping, youtube, Gmail and dynamic ads. We’ll assess where your customers will respond to your ads and ensure your account is set up to deliver this journey.
Our keyword analysis delves deep into understanding how your customers communicate what they want, acknowledging the language they use can change and vary on a frequent basis. This goes beyond just keywords but also into the semantics, understanding the colloquialisms and unique vernacular of your audience to locate those with high intent.
No audit is complete without assessing the alternatives on the market. We provide a complete benchmark analysis of how your competition stacks up against you, identifying both the gaps you are losing to them and the opportunities to further allow you to stand out from the crowd.
Setting out a bid optimisation strategy makes the most of your money while promoting your site’s best areas or products. Machine learning is a huge component of this process, but we apply human understanding to ensure we interpret what the data tells us about your customers’ needs, wants and desires.
1-click journeys are a thing of the past, so we assess exactly how your PPC aligns across an omnichannel approach. We look at the complete customer journey to evaluate how you perform across all of it, enabling you to effectively analyse your performance across a variety of metrics rather than focusing solely on the final click, which could inhibit growth in the long term.
